Marketing with the Internet

Are you fully leveraging the power of the Internet with your marketing efforts?

It’s kind of amazing, but I still meet lots

of small business owners who don’t think the Internet is crucial for their success. “I’m just a small local business. I

don’t think the Internet is necessarily the right place for me to focus my marketing efforts.” I’m still hearing this

sentiment from many a small business owner.

Hey, I was one of those people for almost a year with my own business. And I’ve

set my stall out as a small business marketing guy.

Listen, whether you’re trying to get people’s attention from half-way

around the world or just half-way around the block, you need to consider the power of the Internet. More and more people

are turning to the Internet before (or in lieu of ever) turning to the yellow pages. That’s true even when they’re looking

for things in their own town.

It’s a place where people go to begin gathering information to make a decision. It’s the

place where people prefer to start when someone has made a referral or recommendation. It’s the place people would

generally prefer to go after they’ve met you at a networking event and were interested enough to know more.

The Internet is

not going away. In fact, the trends show us that it’s becoming a more and more integral part of the communication media we

depend on. Anybody notice how interested the cable companies, phone companies, and cell phone service companies have

become in putting out products and services that work with the Internet?

Are you fully leveraging the power of the Internet

with your marketing efforts yet? Do you have a web site? Email newsletter? Blog? Podcast? Vlog?

Does the mere mention of

all these terms intimidate and overwhelm you? Don’t let it.

You don’t have to do all of these things at once. Make this the

year that you begin leveraging the Internet to grow your small business.

But, the power of the Internet is something you

simply can’t ignore if you really want to take your business to great new heights. Make a commitment to learn more about

this powerful, ever changing medium called the Internet. And then pull out your marketing plan and figure out how to make

it fit into your strategy.

Comments are closed.